Successfully Market Your Career and Get the Job You Want

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For a long time the resume was the most important tool used when applying for a job.  It was required.  Not having one meant no one would interview you.  It was an absolute essential.  And for a long time the standard resume format was static.  The layout and list of job skills was standard, expected and didn't vary much for decades.  And then social media happened.  And the recession happened.  And is still happening.  All of which made finding a job a whole lot more competitive.  

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As a result, the resume evolved from a fact sheet about what skills you have to a marketing sheet designed to sell you and your career.  Even that's no longer enough.  You now have to promote yourself using your LinkedIn profile, as well.  And if you're just cutting and pasting that resume into the profile, you're doing it wrong.  In fact, more companies are refusing to even consider an applicant for a position if they don't have a LinkedIn profile.  Since you know they're looking and you know it's required, isn't it worth it to make sure it looks outstanding?


Most professionals have had 
their resume professionally written at least once in their career.  Really, you should have it done every 3-5 years to make sure it stays up to date.  Not just with what's changed in your career but that it's up to current formatting standards and providing the right kind of information.  It's a solid, worthwhile investment in your career.  And now that recruiters and hiring managers are looking you up online, it's just as important that you look good there, too.  The best way to do that is to have a professional set it all up and write it all out for you.  At least the first time.  After that, you'll have something to build on.  And you'll have a professional online presence that looks as it should look, as opposed to how you think it should look.

Related: Check Out Your Competition on LinkedIn

But you're a capable writer, you say.  You can do this yourself.  And maybe you can.  It's usually not the writing skills that keep you from having an outstanding profile or resume.  It's that you're humble.  You don't recognize your accomplishments for what they are.  Most of us take our achievements in stride and think it's nothing more than just doing our job.  But when you get an outside person looking at what you've done, you gain an entirely different perspective. A person who sees your achievement for what it is, an exceptional accomplishment, will write about it in an entirely different way than you will.  It will be presented as something impressive, deserving notice and recognition.  Which communicates to the reader (that hiring manager looking to fill the job you want) that you are also impressive and exceptional.  Which is exactly what everyone wants to hire.  But the right writer can also design your profile to come up when a hiring manager searches for someone with your experience.   Then, not only will they be impressed when they read about you, they will have found you easily, too.



The job market is more competitive than ever.  You have to make sure you stand apart from the crowd.  You can't do that with an average online presence and half filled out LinkedIn account.  You can't do that with an outdated resume that you've copied and pasted into that half filled out LinkedIn account, either.  You can only accomplish it if you go above and beyond what everyone else is doing.  A great resume is just the start.  An outstanding LinkedIn profile that's easily found in a search along with a personalized website that tells the story of your career pushes you right over the heads of your competition.  With the help of a professional, your career will get the attention it needs to find the job you want.  They'll present you as the answer to the hiring manager's problem; filling that position with an outstanding candidate that will do exceptional work.  You know it's you.  Make sure the rest of the world does, too.